All posts tagged Wow Design

20 Nov 2016

Desi brands look to design for employee engagement through branded workplaces

 

My first look at a swanky branded workplace was when I started working for a global technology major. They had a delivery center for a payment gateway and it was designed making the contracted employees feel that they were part of a larger parent organization. The walls had creatives with messaging from the payment gateway. Their cafe was stacked with freebies and snacks, they had pool, foosball and the works. The rest of us could only stare and wish.

4 Aug 2016

Dabur heeds PM’s call launches Real VOLO

Press release - Dabur real volo mail (1)

Press release - Dabur real volo mail (1)

Dabur VOLO

In September last year, Prime Minister Shri Narendra Modi made a very interesting recommendation to the soft drink manufacturers. He urged them to augment fruit sales in India by adding fruit juices to almost 10 % of the content, to be considered as a fruit beverage . As we all know our farmers have been struggling with the economy, drought and the financial situation in India. In addition they throw away tonnes of fruit which gets wasted as it is not sold in time and the lack of cold storage and cold chain facilities leaves them exposed to the vagaries of the market.

23 Jun 2016

Hansaplast Junior- now playgrounds can be fun

image 3

 

A recent report by WHO stated that 22% of children in India were overweight and they tend to spend more time indoors addicted to mobile phones and tablets, resulting in a host of potential medical issues. In such an environment, it’s refreshing to see an Indian marketing agency buck the trend and work on a product that promotes the fact that playgrounds are fun and  getting hurt is a part of growing up.