No sooner does summer begin than TV channels are flooded with ads pushing you to buy colas or synthetic fruity flavoured drinks that are high on artificial flavours and sugar.
This year though, a fresh brand has been making its presence felt. With Gulzar’s poetic voice taking us on a trip down memory lane, we are introduced to the cooling Paper Boat packaged drinks- its unique design and the strong Indian flavours. Full of nostalgia, each drink tells a story right out of a small town home kitchen bringing alive the flavours and fragrances of childhood. Almost a year ago I had covered this same drink, one filled with nostalgia and the good news is that the brand is keeping things simple and does a good job of reminding us of the days gone by.