All posts tagged Online shopping

9 Jul 2013

How Indian women have become a big driver for online shopping…

Recently Archana bought a few packets of diapers for our daughter. What was funny about the purchase was that it was bought online.

I was really surprised at the incident. I still remember about 5 years ago when I had taken to online shopping for mobile phones, Archana had been very skeptical, and since then she had taken to shopping on line with a vengence and now she was buying diapers online.

23 May 2013

How aggregators are shaping the future of online shopping in India

Online shopping is child’s play. Or so claim the commercials from Flipkart.

In the last 5 years India has seen the proliferation of e commerce sites. Two of the most shopped product categories are books and electronics. But lately apparel is emerging as a hot pick. Sites like Myntra and Jabong have been advertising heavily. Even Flipkart now has entered the apparel space.