What is the one thing every budding fashion designer, looking to set up his or her own brand would do anything to have? A platform. A set-up that provides their brand the financial support, supply and distribution network and, the visibility they so eagerly need. The Myntra Fashion Incubator (MFI) provides exactly this.
Committed to establish sustainable fashion brands within the country, the purpose behind setting up MFI has been the empowerment of young entrepreneurs, bringing to them a ready platform to build a firm base in the fashion circuit. The initiative is effective in the sense that it certainly helps to bridge this gap between new talent and existing fashion brands and retail options.