All posts tagged myntra

20 Aug 2015

What other start ups can do to nurture talent: Myntra Fashion Incubator

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What is the one thing every budding fashion designer, looking to set up his or her own brand would do anything to have? A platform. A set-up that provides their brand the financial support, supply and distribution network and, the visibility they so eagerly need. The Myntra Fashion Incubator (MFI) provides exactly this.

Committed to establish sustainable fashion brands within the country, the purpose behind setting up MFI has been the empowerment of young entrepreneurs, bringing to them a ready platform to build a firm base in the fashion circuit. The initiative is effective in the sense that it certainly helps to bridge this gap between new talent and existing fashion brands and retail options.

29 May 2013

What Indian dress designers don’t understand when they create clothes from women.

(The following post is a guest post by Archana Venkat)

I hate shopping for clothes for myself. Myntra and Jabong (and FlipKart and whatever else is there) don’t make a difference. Readymade clothes rarely fit me well. I used to wear trousers and shirts to work a few years ago (before my pregnancy) and even then finding a shirt that dint expose your bottom or a trouser that didn’t look like yoga pants/ tights was tough and I had to resort to getting both items of clothing stitched. I guess my tailor couldn’t overcome the torture and eventually shut shop and left me dealing with Salwar Kameezes. While I try and avoid looking Aunty-ish, people tell me Salwar Kameez IS Aunty wear, no two ways about it. So I went back to trying maternity trousers, but because I didn’t have a bump anymore, they wouldn’t fit.