Park Avenue, from JK Helene Curtis premium apparel brand is recognized for its exclusive offering in the western formal wear for men and women which is further extended into personal care products with a range of perfumes and deodorants. Incidentally I believe it was one of the first deodorants in India, and along with Brut was extremely popular with kids at my school. I still do remember badgering my parents for buying me a Park Avenue deodorant after I secured my dental seat at Manipal. Since then I see that others have entered the fray, though I have moved from deodorant to perfumes read Issey Miyake and Davidoff, the likes of Axe, Fogg, Denver, Set Wet, Eva among others have entrenched themselves and I believe the deodorant segment is one of the fastest growing among all FMCG in India.
All posts tagged Men’s grooming
Recently I expressed my views on how Digital was disrupting the business model of the $ 17 billion shaving or the Men’s grooming industry. An emerging startup in Pune read my piece and got in touch. Blade & Bath is a brain child of Pune based duo of Mihir Vaidya & Suraj Chaudhari. While Mihir has experience in private wealth management Suraj’s experience lies in pharmaceutical distribution and trading. So when money meets pharmaceuticals, out comes men’s grooming, well that didn’t come out as well as it should have but both the founders have a good idea of what they are getting into.