All posts tagged Google

4 Sep 2013

A new paradigm in co-branding : Presenting the new Android Kit-Kat courtesy Google & Nestle

Have you ever thought about new paradigms in branding ?

Sponsor a soccer club? place your product in a movie ? paste your message on a sky scraper ?

All of them represent the been there done that category, but last week Google took co-branding to a new level.

Google has the habit of naming their Android operating system versions on desserts and that too alphabetically – Cupcake,Donuts, Eclair, Froyo, Ginger Bread, Honeycomb, Ice cream sandwich, Jelly Bean and ? The last version was supposed to be named as Key Lime Pie.

9 Jul 2013

How Indian women have become a big driver for online shopping…

Recently Archana bought a few packets of diapers for our daughter. What was funny about the purchase was that it was bought online.

I was really surprised at the incident. I still remember about 5 years ago when I had taken to online shopping for mobile phones, Archana had been very skeptical, and since then she had taken to shopping on line with a vengence and now she was buying diapers online.