Have you ever thought about new paradigms in branding ?
Sponsor a soccer club? place your product in a movie ? paste your message on a sky scraper ?
All of them represent the been there done that category, but last week Google took co-branding to a new level.
Google has the habit of naming their Android operating system versions on desserts and that too alphabetically – Cupcake,Donuts, Eclair, Froyo, Ginger Bread, Honeycomb, Ice cream sandwich, Jelly Bean and ? The last version was supposed to be named as Key Lime Pie.