Recently I expressed my views on how Digital was disrupting the business model of the $ 17 billion shaving or the Men’s grooming industry. An emerging startup in Pune read my piece and got in touch. Blade & Bath is a brain child of Pune based duo of Mihir Vaidya & Suraj Chaudhari. While Mihir has experience in private wealth management Suraj’s experience lies in pharmaceutical distribution and trading. So when money meets pharmaceuticals, out comes men’s grooming, well that didn’t come out as well as it should have but both the founders have a good idea of what they are getting into.
All posts tagged Gillette
Digital is ubiquitous and continues to change the industry landscape. Many people still consider Digital to be very front end centric. But digital has started disrupting some very traditional business models.
The global shaving industry is around $ 17 Billion. It is based on one of the older business models which is called the razor and blade model. The model is simple, you might get a cheap razor but eventually you have to pay for the blade. It’s a recurring cost and has the following features
1) The razor is relatively cost effective
2) But the blades are not
3) They are a recurring expense
4) And you re locked in as if you want to change the blades, you will have to change the razor as well