All posts tagged flipkart

16 Oct 2015

A Post Card From Flipkart?


I don’t usually receive postcards (does anyone really these days?) and if at all, it’s usually from a traditional store informing me of an upcoming sale or a commemorative discount. But of all the senders, I certainly did not expect an e-commerce company to send snail mail in order to connect with an urban customer. Imagine my surprise then when a post card from Flipkart was letting me know about the app only Big Billion Sale.


8 Aug 2015

The Flipkart Image Search: Altering Consumer Shopping Experience for Good


Not too long ago, shopping for an outfit, gadget, appliance, or anything for that matter really, meant walking into a shop and investing a considerable amount of time browsing through the available collection and depending on the shopkeeper to present more variety. The advent of e-commerce websites like Flipkart has changed the consumer shopping experience since then. Enter a keyword, browse, filter, sort, pay and have it delivered to your doorstep effortlessly. However, ever since Flipkart has moved away from the website, making itself available only on an app, it has managed to reach out to customers in not just the predictable urban areas but far flung corners of the country.

29 May 2013

What Indian dress designers don’t understand when they create clothes from women.

(The following post is a guest post by Archana Venkat)

I hate shopping for clothes for myself. Myntra and Jabong (and FlipKart and whatever else is there) don’t make a difference. Readymade clothes rarely fit me well. I used to wear trousers and shirts to work a few years ago (before my pregnancy) and even then finding a shirt that dint expose your bottom or a trouser that didn’t look like yoga pants/ tights was tough and I had to resort to getting both items of clothing stitched. I guess my tailor couldn’t overcome the torture and eventually shut shop and left me dealing with Salwar Kameezes. While I try and avoid looking Aunty-ish, people tell me Salwar Kameez IS Aunty wear, no two ways about it. So I went back to trying maternity trousers, but because I didn’t have a bump anymore, they wouldn’t fit.