All posts tagged Digital Transformation

12 Mar 2016

Why #Digitaltransformation could mean the end of the customer call center


Well now we can say it officially, the end of the customer call center may be near.

Recently I needed some help with shifting my Tata Sky connection at my home in Bangalore, India. Though I had called the Call Center and raised a ticket, I realized that it would take some time for the information to go through the process flow and get the right technician at my doorstep. I also knew that Tata Sky had adopted #Digital a long time ago and had a robust Social Analytic program that could help them get my request instantly on social platforms like Twitter.

1 Nov 2015

Can India Post provide the foundation for Digital Transformation


The last month had been quite interesting with the Philips Digital Health Conclave where I had the opportunity to moderate a panel.  And one of the strongest takeaways from the discussion was the importance of leveraging digital in order to bring healthcare to the citizens in the rural parts of India.

Of course, that is easier said than done. We are a vast nation stretching from Kashmir way down to Tamil Nadu, covering all kinds of landscapes, social structures, metros, small towns and villages.  The sheer number of villages in India is a stunning 6,50,000+.  Needless to say, networking through the length and breadth of this country will require robust connectivity. Of course and the Google Balloon project are some options. But does the Digital India move have what it takes to create such provision for the Indian people? Or in other words how can we trigger digital transformation for a large country like India.

27 Nov 2014

Why Issac Newton’s laws of motion are best to describe #Digitaltransformation

Issac Newton definitely gave a lot to the world of physics, but he was a marketing genius as well. I have always used his laws, to explain life and philosophy. But now I feel that his laws can be applied to explain the new marketing events especially the new #digitaltransformation wave that sweeping us.

His first law states..

An object at rest will remain at rest unless acted on by an unbalanced force. An object in motion continues in motion with the same speed and in the same direction unless acted upon by an unbalanced force.

This law is often called “the law of inertia” .