All posts tagged Desi biryani

1 Aug 2013

Why Domino’s needs to fear Ammi’s biryani ?

For years 30 minutes or free has ruled the roost when it comes to take away in India. Yes Domino’s stood like a giant, with its fleet of ever smiling pizza delivery people, buzzing around Indian cities in their blue motorcycles, delivering happiness at home.

The last 7 years have been great for the firm as more and more urban India went mobile, the more difficult it became for the home maker to cook at home. At a Bangalore B School where I teach as a guest faculty almost 60 % of the students choose Domino’s as the best run restaurant business in India.