All posts tagged Android

17 Sep 2013

Why Micromax and Karbonn will face a challenge from the Nokia- Microsoft combine

Micromax and Karbonn had never had it so good. Built on Android platforms and using China as a manufacturing base, both these companies have grown exponentially in the last few years.

Micromax today is the second player in the smart phones market with almost 22 % market share. They have recently shipped 2 million phones and plan to ship out 2.5 million by the end of the year.
Karbonn also have grown almost 75 % this year to capture 7 % of the phone market.

4 Sep 2013

A new paradigm in co-branding : Presenting the new Android Kit-Kat courtesy Google & Nestle

Have you ever thought about new paradigms in branding ?

Sponsor a soccer club? place your product in a movie ? paste your message on a sky scraper ?

All of them represent the been there done that category, but last week Google took co-branding to a new level.

Google has the habit of naming their Android operating system versions on desserts and that too alphabetically – Cupcake,Donuts, Eclair, Froyo, Ginger Bread, Honeycomb, Ice cream sandwich, Jelly Bean and ? The last version was supposed to be named as Key Lime Pie.