Ever since the explosion of the word ‘blog’ on the internet, almost every person has either experimented with a private blog or, has come across someone who blogs on a regular basis. From college students to celebrities, retail brands to media houses, everybody with an opinion and a point of view finds this medium a most effective way of connecting with people and quite literally putting their thoughts ‘out there’.
It’s interesting therefore, to observe how the blogging scene has changed in India over the past few years. And where it might be headed in the future.
Register this there are more than 35,000 blogs in the IndiBlogger database alone and this has grown almost 48 % since 2013. But get this 56 % of Indian blogger influence purchase decisions. This is way higher than the 31% mark of influence for Global bloggers. and the best part is that most corporates know this. So if you are not blogging you are losing a lot of influence and also a way to monetize it.