India is at the cusp of transformation. We have the unique opportunity to create a model that would help build the nation of tomorrow for a population of a billion plus people. Early this year I had the opportunity to listen to Tom Kelley, founder of IDEO, at NILF in Mumbai. His session convinced me that there was a way to continue to focus on innovation despite the pressure for immediate returns and delivering results quarter on quarter. Tom spoke extensively on the role played by Design Thinking in building a culture of innovation.
But Why design thinking?